How Financial Marketers Can Bridge the ‘Digital Trust Gap’
Financial marketers need to think 'right-brain' and tap people's emotions with a strategy that combines automation and personalisation.
At 1990, we embrace innovative technologies to create differentiating ways of doing business and to drive new value for customers and employees. We deliver cost effective bespoke digital and technology solutions that focus on the development of optimum customer experiences and operations digitisation to bolster your business's bottom line.
We thrive on our close collaboration with clients; taking the time to get under the hood of a business, it’s processes and goals in order to create distinctive digital outcomes that rise above.
We partner with organisations and become their virtual digital team to craft a tailored digital strategy. We implement this strategy using latest agile development standards with our in-house specialists. Alternatively, we provide a fully managed, full service offshore team for clients or other digital agencies as a cost-effective solution for increasing capability and capacity for your digital needs. Learn more
We implement technology that matters, specialising in: web development, Mobile and Web apps content management systems, System Integration & CRM. We are technology agnostic and are experienced in a wide range of technologies and platforms. Learn more
We develop and manage modern intelligent marketing ecosystems encompassing Paid ads, Personalisation, SEO, Social Media, Email Automation and Content Creation – all pillars desired to drive sustained and quality leads to your digital channels. Learn more
We are all about gathering and interpreting data. We test, measure and analyse data to help make informed decisions that generate maximum return. We review organisations analytics set up and simplify them, bringing big data together from multiple sources and systems. We use this data in order to make data driven decisions that continually optimises your conversion funnel. Learn more
"Having led a globally significant financial services business for over a decade, I’m acutely aware of the importance of getting digital transformation right. It can mean the difference between delighting your customers and driving game-changing business automation and productivity changes, or being left in the rear-view mirror of your competitors. At 1990, we have been in your shoes. We understand what it practically takes to execute on digital transformation and to deliver tangible and measurable changes to your digital (including mobile) infrastructure." Patrick Tuttle, Chairman
We recently completed a major project in the financial services industry that involved creating central reporting dashboards. The project involved having to locate and integrate all data sources to enable the client to track online (eg: Digital) and offline (eg: Phone) performance.
The project lead to major efficiency increases and has allowed the client to make more data driven decisions.
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CEOs will have digital transformation at the centre of their corporate strategy in 2018
50%
Decision makers feel they will suffer financially and competitively without a digital transformation strategy
1%
Executives rate digital transformation as a "matter of survival"
10%
Executives site "a lack of familiarity with technology" as a barrier to digital transformation
1990 Digital is part of a strong partner network with companies transforming digital experiences, globally.
1990 Digital enhances and extends our partners solutions.
For the 3rd consecutive year, Episerver is a leader in Gartners Magic Quadrant for WCM. Gartner recognised Episerver for its ability to execute and completeness of vision.
Financial marketers need to think 'right-brain' and tap people's emotions with a strategy that combines automation and personalisation.
As technology increases more and more brands and services are struggling to harness the power of marketing in the digital world, and the banking industry in particular has been slow to develop any understanding of the value digital marketing can bring to their corporation or brand.
Customer-engaging businesses need to stay up to date with innovation in technology so that they can survive in a pool full of big fishes. Automated Marketing platforms and wi-fi analytics have become the latest tools to attract, engage and better communicate with customers.