With endless information technology and digital solutions at the disposal of today’s organisations, as well as a perfect incubation ecosystem for innovation, leaders must construct a well crafted digital strategy that adopts these new digital capabilities as a matter of survival. In turn, they will simultaneously; Increase operational efficiencies, improve decision making, increase customer acquisition and reach and create new levels of value for customers - all of which will achieve unprecedented ROI.
Still need convincing? Here’s 5 more reasons to adopt a digital transformation strategy:
There is huge potential to improve sales resulting from major productivity increases. Studies find a digital business model helps improve sales by nearly 25 per cent.
Organisations who are built upon a solid IT backbone and with agile, intelligent and digitally enabled processes can expect major efficiency increases by breaking down silos, enabling mass collaboration and break down manual process and bottlenecks for example.
No to minimum human error
With the influx of robots and large amount of smart technologies backed by artificial intelligence available to use, there is a large downward trend in errors arising due to human negligence.
Maintaining a good customer relationship
There is no denying of the fact that for customers to become repeat buyers its necessary to provide them with good service that meets their expectations. The marriage between technical software such as CMS’s and CRM’s helps to provide quality service throughout the whole purchase cycle.
Helps to gain valuable insights to your business
With the wealth of data available to digitally enabled businesses in real time. Bringing together and simplifying that data allows for leaders to interpret data more effectively which is essential for making powerful business decisions.
Lets look at a real life example:
Airpost, a European passenger airline & freight carrier was facing difficulties sustaining profitability due to rising prices of fuel amidst economic slowdown. They embarked on a digital transformation process with an objective to increase efficiency and reduce expenses. Implementing Pure Flex solution (which helped them cater their services through a private cloud) allowed them to consolidate their physical IT requirements by nearly 66% and in turn reduced their electricity and cooling expenditures. Application response time also significantly improved by 33%.
This digital transformation project encouraged continuous innovation and resulted in increased efficiency and reduced expenses by streamlining services.