Staying ahead in the digital age means keeping up with the latest news and insights to capture the opportunities of tomorrow.
Customer-engaging businesses need to stay up to date with innovation in technology so that they can survive in a pool full of big fishes. Automated Marketing platforms and wi-fi analytics have become the latest tools to attract, engage and better communicate with customers.
Do you want to make a real impression on your customers? Treat them as an individual and make them feel like you're communicating to them 1 on 1 rather than to a group of potential customers? Of course you do. Personalisation is no longer a luxury, it's a marketing imperative.
People are 100 times more impatient online than they are in physical reality. It probably took you just about five or so seconds to read that last sentence. If you were a mobile consumer and this were a mobile brand website, you would have considered abandoning your transaction in that time frame.
More than 90% of consumers move between digital platforms throughout the day. Whether it’s picking a nearby restaurant on a mobile, researching suppliers on a desktop, or reading a case study on a tablet, the use case for B2B and B2C content consumption varies, but one fact remains constant: the number and type of devices and platforms we consume information on is changing.
