Industry
Financial Services

Brief:
Review current digital strategy and digital eco-system and implement a new digital strategy for HashChing, a financial services online platform that matches borrowers to mortgage brokers and offers interest rates that are generally not advertised by lenders or other comparison sites. HashChing’s overarching goal was to increase lead acquisition and conversion rate in order to lower their overall cost per lead. 

Scope: 
Run discovery process and facilitate workshop to determine client's requirements and understand HashChing’s business, processes and goals more acutely. Complete initial audits of site performance, SEO and current customer experience and user journeys. In conjunction with client, identify key customer personas and build out a full six month digital strategy and implementation plan Identifying a phased approach for delivering the full strategy but achieving ‘quick wins’ along the journey. 

Results: 
Our team recommended and jointly implemented a six month Digital roadmap that focused on the immediate tuning of  HashChing’s current digital presences; technical and on-page SEO to build relevance and authority, setting up goal and funnel tracking, then working on the entire customer journey and marketing funnel including:

Reach – Grow audience, vistors and fans online through SEO, Paid, Display & Social ads.

Attract – Encourage web interactions and leads through content marketing, email marketing and running lead gen campaigns.

Convert – Increase sales through conversion rate optimisation and build analytics dashboard and reporting setup.

Engage – Build customer loyalty and advocacy by supporting lead generation activity and implementing referral program.

1990 also assisted HashChing with their website development and CMS project which included a full UX/UI review and moving website from a laborious WordPress setup to an enterprise CMS solution with multi-channel marketing and advanced content management capabilities.