Industry:
Financial Services

Brief:
Brand new, mobile responsive website to support new direct sales channel. Site had to integrate to multiple third party systems and generate a new source of leads for the business.

Scope:
End-to-end UX/UI design, Information architecture (IA), low and high fidelity wireframes, integration to third parties for data sharing and retrieval, build an online borrowing capacity calculator that would integrate to CRM and origination systems and create automatic leads and opportunities. Search Engine Optimisation (SEO) ready content and copy was to be applied accordingly to the relevant sections of the site.

As part of this project we also helped the client set up its first Agile practice and Agile project team, as well as a standard testing practice adopted across other parts of its business.

Results:
Delivered fully mobile responsive website within four months, fully tested and defect free. The website passed all security and pen testing requirements, as well as required performance tests. The borrowing capacity calculator has become the major source of lead generation. To date the leads from this tool have contributed to over $30m in settled volume to the business.